Product design is the priority, but web design is where I let the brand breathe. Every project came with a site that reflected it: its personality, its audience, its moment.
MY ROLE
Lead designer across all projects, responsible for concept, layout, and visual direction. Supported by a team of graphic designers and animators alongside AB Babaei for production and motion.
CONTEXT
Every project in this portfolio has a website built alongside the product: from Aldrin to Entangle, Xyber to Trillion. Each one designed from scratch, each one meant to stand on its own.
THE GALLERY
01
Full brand work from scratch for a technically complex product. Every component explained: what it does, why it exists, who it's for. The visual identity was built on retro-futurism, with Alien as the defining reference: cold, precise, and quietly unsettling.
The goal was to show the breadth of Labs' products, united by technology and a shared philosophy of interoperability. Fast-paced visual dynamics and a primary color that randomized on every reload, underscoring the range without losing coherence.
The goal was to make clear that Trillion isn't another exchange, but infrastructure. The site was designed to showcase the beauty of the technical architecture, the breadth of use cases it enables, and the speed that sets it apart.
The site had one job: make a technically radical idea feel inevitable. Dark, cinematic, and unapologetically Web3. Built to pull in developers first, knowing they'd bring everyone else with them.
Genome bridged onchain economics and esports, and the site had to speak to two very different audiences at once: gamers drawn to the speculative angle, and developers who'd actually build on it. The design held that balance without compromising either.
